Caterpillar April Fools'

Leveraging the hype around April Fools' social posts, our team developed fake Caterpillar products each year to garner engagement during the holiday. This included a fake cologne, a fake energy drink, and a fake sound machine.

We would develop prototypes of these products to feature in photo and video shoots and put them together as social posts promoting them as if they were "coming soon". These posts generally perform incredibly well and create a lot of engagement in all social channels. As the main designer on the account, I was in charge of designing some of the products and designing the social posts they would be featured in.